The HERO Products Group of ICTC Holdings Corporation, with its head office in Canada, was established in 1969, primarily engaged in the design, development, manufacture and distribution of tinting and mixing equipment for the paint and coatings industry. It has representation in most countries of the world and manufacturing, together with sales and marketing operations in: Vancouver, Canada; Turin, Italy; Mumbai, India; and Guangzhou, China.
HERO's product line includes; colorant dispensing and mixing equipment for point of sale and in-plant production equipment. Its products are sold globally to retail paint stores, paint manufacturers, point of sale retailers and industrial users.